Privacy Policy

Wolfhound Privacy Policy

Effective Date: August 11, 2025

This Privacy Policy explains how Ecotine Brands Limited, trading as Wolfhound ("we", "us", "our"), collects, uses, and discloses your personal information when you visit our website, purchase our products, or otherwise interact with us. It forms part of our Terms of Sale and Terms of Use. If there is a conflict between those Terms and this Privacy Policy, this Privacy Policy will control with respect to the collection, processing, and disclosure of your personal information.

By visiting https://wolfhoundpouches.ie or interacting with us, you agree to the practices described here.

1. Relationship with Shopify

Our store is hosted on Shopify, which enables us to provide our online services. Shopify collects and processes personal information about your access to and use of our website to provide and improve these services. Information you submit through our store will be transmitted to and shared with Shopify and may be transferred to other countries. In some cases, Shopify acts as our data processor; in other cases, Shopify acts as a data controller (for example, when processing aggregated analytics across Shopify merchants). When Shopify acts as a data controller, you may exercise your rights directly with Shopify via their Privacy Portal: https://privacy.shopify.com/en. For more information, visit: https://www.shopify.com/legal/privacy.

2. Personal Data We Collect

We collect personal information you provide to us directly (e.g., when you create an account, place an order, contact customer service), automatically through your use of our site (e.g., via cookies), from Shopify, and from other third-parties. This includes:

• Contact details (name, email, phone, billing/shipping addresses)
• Account information (login details, preferences)
• Payment information (payment card details, billing info)
• Transaction information (orders, returns, exchanges)
• Device and usage information (IP address, browser type, site activity)
• Communications with us (customer service queries, reviews, feedback)

3. Children’s Data

Our products are not intended for minors, and we do not knowingly collect personal information from individuals under the age of 18. If you believe a child has provided us with personal information, please contact us to request deletion.

4. Cookies and Tracking Technologies

We use cookies for website functionality, analytics, and (with your consent) marketing and advertising. You can manage your cookie preferences via our Cookie Settings panel or your browser. See our Cookie Policy here: [Insert Link].

5. How We Use Your Personal Data and Legal Basis

6. Age Verification

Products are only available to individuals aged 18 or over. We may use trusted third-party providers to verify age using official identification or databases. Verification data is stored securely and retained up to 12 months unless required longer by law. This process does not involve a credit check.

7. Sharing of Personal Data

We may share your personal data with:

• Service providers (payments, IT, marketing, age verification, delivery)
• Government authorities (as required by law)
• Professional advisors (legal, compliance, accounting)
• Analytics/marketing partners (aggregated/anonymised data where possible)
• Group companies (internal administration)
• Social media platforms/ad networks (with consent via cookies)

8. International Data Transfers

Your data may be transferred outside your country. Where required, we implement safeguards such as the European Commission’s Standard Contractual Clauses, the UK International Data Transfer Agreement (IDTA), or other recognised mechanisms.

9. Marketing Communications

You will only receive marketing communications if you have opted in. Opt out by clicking “unsubscribe,” updating account preferences, or contacting us. You may still receive essential service updates.

10. Third-Party Links

We are not responsible for the privacy practices of linked sites. Review their policies before providing personal information.

11. Data Security & Retention

We use technical and organisational measures to protect your data, including SSL encryption, access controls, and regular security reviews. If a breach likely to result in a high risk to your rights occurs, we will notify you and the relevant authority promptly. Retention periods include:

• Orders/transactions: 6 years (tax/legal compliance)
• Age verification: 12 months (unless longer required)
• Marketing preferences: until consent withdrawn
• Online activity data: per cookie duration or up to 26 months
• Legal disputes/investigations: until resolved

12. Your Rights

Depending on where you live, you may have the following rights under data protection law:

• Access – request a copy of the personal data we hold about you.
• Correct – request correction of inaccurate or incomplete data.
• Delete – request deletion of your personal data when it is no longer needed or where processing is unlawful.
• Restrict or Object – request we stop or limit certain processing, including for direct marketing.
• Data portability – request a copy of the personal data you have provided to us in a structured, commonly used, machine-readable format, and request that we transmit it to another controller where technically feasible.
• Withdraw consent – withdraw consent at any time where processing is based on consent.

Some rights may only apply in certain circumstances. We may need to verify your identity before fulfilling your request. We aim to respond within 30 days, as required by law. If your request relates to Shopify’s role as a data controller, you may exercise your rights directly via Shopify’s Privacy Portal: https://privacy.shopify.com/en.

You may also have the right to appeal our decision before contacting a regulator. If you remain dissatisfied, you may lodge a complaint with your local authority:

• Ireland: Data Protection Commission – www.dataprotection.ie
• UK: Information Commissioner's Office (ICO) – www.ico.org.uk 

13. Changes to This Policy

We may update this policy. The “Last updated” date will reflect changes, and significant updates will be communicated as required by law.

14. Accessibility

We aim to make our website accessible to everyone. Contact info@wolfhoundpouches.ie for assistance.

15. Contact Us

If you have any questions or concerns about this Privacy Policy or how your personal data is processed, please contact us.

• Email: info@wolfhoundpouches.ie
• Phone: +353 21 202 9585
• Post: Wolfhound (Ecotine Brands Limited) First Floor, Penrose 2, Penrose Dock, Cork T23 YY09, Ireland.

Last updated: August 11, 2025